How to Craft an Intriguing Elevator Pitch or Byline

eddThe typical elevator pitch goes like so:

I help the blah blah blah do the blah blah blah… YAWN!

Does that sound like yours?

Are you excited about sharing your elevator speech, or do you drag your feet in those networking events hoping you’d never have to whip it out?

After spending 6 weeks agonizing over an elevator pitch, how many times have you actually used it?

Is whatever script you landed on so freakin’ boring and formulaic that you’d rather dress like captain underpants than recite your elevator pitch that makes you sound like everybody else?

If you aren’t excited about what you’re saying, how can you expect others to be convinced?

Even if you don’t go to networking events, writing an elevator pitch is still a great exercise in honing in on your marketing communication with a very useful final product…

– The process makes you get crystal clear on you “why, who and how” so you can focus on doing what matters

– The process helps you distill your marketing message to something succinct that can easily be grasped by others

– The process forces you to be intentional about