The Internet has made it incredibly easy for companies to conduct business with consumers all throughout the world. This is just as true for small, micro and developing businesses as it is for major corporations with massive amounts of capital to invest in their operations and growth. Sadly, however, this has led many local businesses to overlook the benefits of cornering their nearby markets and building robust customer basis in their own geographic territories. Following are several, simple strategies for gaining new interest from a local market.
Take a niche specific focus that sets you apart from your competitors. This is especially important to do if there are a number of similar services or products being sold in your area. If you feel like the local market is already saturated, simply change up your approach and provide something that other companies cannot. Being flexible is key to making your small business grow and it can help your company stay afloat even during times of fierce competition and inconsistent profits within your primary industry.
Make sure that there is ample parking at or near your establishment so that it’s comfortable for people to stop in. A lot of local businesses start pursuing web-based customers simply because they cannot lure sufficient web traffic in for garnering the profits that they need. In most instances, this is largely due to the fact that people have a hard time accessing their physical locations and opt to use companies that are easier to work with.
Invest money into ensuring that your storefront and the entirety of your physical location is both clean and secure. If your shop isn’t visually appealing or if it feels unsafe to visit, you aren’t likely to get a lot of conversions. Simply cleaning things up a bit can make the individual consumer experience far more pleasurable, which will in turn lead to new word of mouth advertising.
Consider the benefits of investing in vehicle wraps for your commercial fleet or your own personal car. This will introduce your brand to consumers everywhere you go. For a very nominal investment, products like these can help you build your brand, market your products and make non-stop conversions. They can more than pay for themselves over the long run.
Implement a mass mailing program that introduces your company to the community and explains what you do. This can be a simple postcard or brochure. Not only will it increase local exposure, but it will also keep your company fresh in the minds of the consumers who have already purchased your services or wares. Regularly engaging with your existing customer base will strengthen and preserve these important connections.
Submit a well-crafted press release to all levels of local media announcing something interesting about your services or products or offering a high-value, limited-time offer. The benefits of outbound marketing campaigns like these are widely overlooked. These can help build your brand image while inciting a sense of urgency among your targeted market.
Never underestimate the benefits of good business signage. This is a great way to attract a lot of attention from passersby who are patronizing other local companies. You can use a retractable banner, sidewalk signage or other visible forms of advertising to share information about services, products and prices and further establish your brand.